TJX | Broadcast + digital videos

Project Details

Client: TJX

agency: john st

copywriters: me, ryan grossman, ryan kudec

ART DIRECTORs: me, Kara wark

Came up with campaign idea and wrote original script for TJX's holiday campaign. Challenge was to satisfy all brands (Winners Homesense and Marshalls) without showing specific product.
We wanted to develop the characters further so we thought up a competitive web series for the sisters viewable online once the commercial aired. All videos would link back to a different offering.