Tetley | Find Your Balance
Project Details

Client: tetley

agency: john st

copywriter: ryan grosman

We were tasked with the global launch of Tetley's new Ayurvedic Balance teas. The biggest challenge? How to educate consumers about the Ayurveda diet, lifestyle and what makes these teas so special. Our solution? A Ted Talk-esque event called TEA Talks – Tetley Education in Ayurveda – hosted by Yogi Cameron Alborzian.
In addition to the event, we posted the talks on the Tetley Youtube page which got 130k+ views, created web and social content on the practice of Ayurveda and balancing your mind, body and spirit and made a quiz to help people discover their doshas.