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Target | Promo video and pre-roll
Project Details

Client: target

agency: kbs+

copywriter: kim gillis

We were asked to develop an online video to educate shoppers about Target's credit card. The challenge? Making a copy heavy, educational video fun, while also showcasing Target's array of products -- without showing actual product.
We decided on a stop-motion animation video that told the story through a series of paper folds. From look development, storyboarding and casting, to choosing and working with amazing animation studio Brand New School, I was involved in all aspects of production.