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Worked on creating a fun, upbeat, cohesive ad for Sprite on a very tight budget -- or in other words, we needed to create a quick and dirty ad stat. Airing during sports games, we wanted to appeal to a predominantly young male audience and showcase Sprite as a refreshing, lemony beverage.
In addition, it needed to have an international feel so it could play in many different markets. The biggest challenge was to find a catchy new tune (within budget) that had build-up and worked with the exploding visual.