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Purex | Commercial and Social
Project Details

Client: purex

agency: john st

copywriter: ryan grosman

We were asked to create a warm, family-friendly spot for Purex bathroom tissue. Our insight is that when you're a fan of Purex, no other toilet paper will do. So we wrote a cute story about a little boy who needs to go to the bathroom in a park, and texts his whole family to bring him the Purex.
In addition to making the commercial, we wanted to offer the same courtesy to Purex lovers in real life For one day we posted signs in women's washrooms in West Edmonton Mall and had Mom-types hand deliver Purex to the bathroom stalls.